Privacy Statement and Consents

Privacy Statement and Consents

Table of contents

  1. 1. Objectives and responsible party
    2. Basic information on data processing
    3. Processing of personal data
    4. Collecting access data
    5. Cookies & Range measuring
    6. Google Analytics
    7. Google-Re/Marketing-Services
    8. Facebook Social Plugins
    9. Facebook Remarketing
    10. Newsletter
    11. Integration of third-party services and content
    12. User rights and deletion
    13. Changes to this Privacy Statement
  2. 1. Objectives and responsible party

This privacy statement explains the type, scope and purpose of the processing (including the collection, processing and use and obtaining of consents) of personal data within our online offer and the websites, functions and contents associated with it (hereinafter jointly referred to as "online offer" or "website"). This privacy statement applies regardless of the domains, systems, platforms and devices (e.g. desktop or mobile) on which the online offer is executed.

The provider of the online offer and the body responsible for data protection is MAICONSULTING GmbH & Co. KG, owner: MAICONSULTING Management und Beteiligungen GmbH, Handschuhsheimer Landstr. 60, 69121 Heidelberg (hereinafter referred to as "provider", "we" or "us"). For contact possibilities we refer to our imprint.

The term "user" includes all customers and visitors to our online offer. The terms used, such as "user", are to be understood as gender-neutral.

  1. 2. Basic information on data processing

We process personal user data only in compliance with the relevant data protection regulations in accordance with the requirements of data economy and data avoidance. This means that the user's data will only be processed if there is a legal permission, in particular if the data is required for the provision of our contractual services and online services or is prescribed by law or if there is a consent.

We take organizational, contractual and technical security measures in accordance with the state of the art in order to ensure that the regulations of data protection laws are observed and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.

If content, tools or other means from other providers (hereinafter jointly referred to as "third-party providers") are used within the scope of this data protection declaration and their named registered office is abroad, it is to be assumed that data is transferred to the countries in which the third-party providers have their registered office. Data is transferred to third countries either on the basis of a legal permit, user consent or special contractual clauses that guarantee the data security required by law.

  1. 3. Processing of personal data

In addition to the use expressly stated in this privacy statement, the personal data will be processed for the following purposes on the basis of legal permits or user consents:
– The provision, execution, maintenance, optimization and safeguarding of our services and user benefits;
– Ensuring effective customer service and technical support.

We only transfer user data to third parties if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfil our contractual obligations towards the users (e.g. address notification to suppliers).

 

When contacting us (via contact form or email), the user's details are stored for the purpose of processing the enquiry and in the event that follow-up questions arise.
Personal data will be deleted as long as they have fulfilled their intended purpose and there is no obligation to store them.

  1. 4. Collecting access data

We collect data about every access to the server on which this service is located (so-called server log files). Access data includes the name of the accessed website, file, date and time of access, transferred data volume, notification of successful access, browser type and version, the user's operating system, referrer URL (the previously visited page), IP address and the requesting provider.

We use the log data without assignment to the user or other profiling according to the legal regulations only for statistical evaluations for the purpose of operation, security and optimization of our online offer. However, we reserve the right to check the log data subsequently if there is a justified suspicion of illegal use based on concrete evidence.

  1. 5. Cookies & Range measuring

Cookies are information that is transferred from our web server or third party web servers to the user's web browser and stored there for later retrieval. Users will be informed about the use of cookies in the context of pseudonymous range measurement within the scope of this privacy statement.

The viewing of this online offer is also possible under exclusion of cookies. If users do not want cookies to be stored on their computer, they are asked to deactivate the corresponding option in the system settings of their browser.  Stored cookies can be deleted in the system settings of the browser. The exclusion of cookies can lead to functional restrictions of this online offer.

It is possible to manage many corporate online ad cookies via the US site http://www.aboutads.info/choices or the EU site http://www.youronlinechoices.com/uk/your-ad-choices/

 

 

  1. 6. Google Analytics

We use Google Analytics, a web analysis service of Google Inc. "("Google"). Google uses cookies. The information generated by the cookie about the use of the online offer by users is generally transferred to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate the use of our online offer by users, to compile reports on the activities within this online offer and to provide us with further services associated with the use of this online offer and Internet use. Pseudonymous user profiles can be created from the processed data.

We use Google Analytics only with IP anonymization enabled. This means that Google will reduce the IP address of users within Member States of the European Union or in other states party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

The IP address transmitted by the user's browser is not merged with other Google data. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent Google from collecting the data generated by the cookie and relating to their use of the online offer and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=en.

 

 

Further information on data use for advertising purposes by Google, possible settings and objections can be found on the Google websites: https://www.google.com/intl/de/policies/privacy/partners

("Data use by Google when using our partners' websites or apps"), http://www.google.com/policies/technologies/ads ("Data use for advertising purposes"), http://www.google.de/settings/ads  ("Manage information that Google uses to show you advertising") and http://www.google.com/ads/preferences ("Determine which advertising Google shows you").

 

  1. 7. Google-Re/Marketing-Services

We use the marketing and remarketing services ("Google Marketing Services" for short) of Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, ("Google").

The Google marketing services allow us to target ads for and on our site in order to present users only with ads that potentially match their interests. If, for example, users see ads for products they are interested in on other websites, this is referred to as "remarketing". For these purposes, when our and other websites on which Google marketing services are active are accessed, Google directly executes a code from Google and (re)marketing tags (invisible graphics or code, also known as "web beacons") are integrated into the website. With their help, an individual cookie, i.e. a small file, is stored on the user's device (comparable technologies can also be used instead of cookies). Cookies can be set by various domains, including google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this file it is noted which websites the user visits, which contents he is interested in and which offers he has clicked on, furthermore technical information about the browser and operating system, referring websites, visiting time as well as further information about the use of the online offer. The IP address of the users is also recorded, whereby we inform within the framework of Google Analytics that the IP address is shortened within member states of the European Union or in other signatory states of the European Economic Area Agreement and only in exceptional cases completely transmitted to a Google server in the USA and shortened there. The IP address is not combined with the user's data within other Google offers. The above information may also be linked to such information from other sources. If the user then visits other websites, the ads tailored to his interests can be displayed.

Users' data is processed pseudonymously within the framework of Google marketing services. This means that Google does not store and process, for example, the names or e-mail addresses of users, but processes the relevant data cookie-related within pseudonymous user profiles.

This means from Google's point of view, the ads are not managed and displayed for a specifically identified person, but for the cookie holder, regardless of who this cookie holder is. This does not apply if a user has expressly permitted Google to process the data without this pseudonymisation. The information collected about users by „DoubleClick“ is transmitted to Google and stored on Google's servers in the USA.

One of the Google marketing services we use is the online advertising program "Google AdWords". In the case of Google AdWords, each AdWords customer receives a different "conversion cookie". Cookies cannot therefore be traced through the websites of AdWords customers. The information collected by the cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. AdWords customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.

We integrate third-party advertisements on the basis of the Google marketing service "DoubleClick". DoubleClick uses cookies to enable Google and its partner sites to serve ads based on users' visits to this site or other sites on the Internet.

We also include third-party advertisements based on the Google marketing service "AdSense". AdSense uses cookies to enable Google and its partner sites to serve ads based on users' visits to this site or other sites on the Internet.

Another Google marketing service we use is the "Google Tag Manager", which can be used to integrate other Google analysis and marketing services into our website (e.g. "AdWords", "DoubleClick" or "Google Analytics").

Further information on Google's use of data for marketing purposes can be found on the overview page: https://www.google.com/policies/technologies/ads

Google's privacy statement can be accessed at https://www.google.com/policies/privacy

If you wish to object to the collection by Google marketing services, you can use the setting and opt-out options provided by Google: http://www.google.com/ads/preferences.

 

  1. 8. Facebook Social Plugins

Our website uses social plugins ("plugins") from the social network facebook.com, which is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins can be recognized by one of the Facebook logos (white "f" on blue tile, the terms "Like" or a "thumbs up" sign) or are marked with the addition "Facebook Social Plugin".

The list and appearance of Facebook Social Plugins can be viewed here: https://developers.facebook.com/docs/plugins/

When a user calls up a function of this online offer that contains such a plugin, his device establishes a direct connection to the Facebook servers. The content of the plugin is transmitted by Facebook directly to the user's device and integrated into the online offer. The processed data can be used to create user profiles. We therefore have no influence on the amount of data Facebook collects with the help of this plugin and therefore inform users according to our level of knowledge.

By integrating the plugins, Facebook receives information that a user has called up the corresponding page of the online offer. If the user is logged in to Facebook, Facebook can assign the visit to his Facebook account. When users interact with the plugins, for example by pressing the like button or making a comment, the corresponding information is transmitted directly from his device to Facebook and stored there. If a user is not a member of Facebook, it is still possible for Facebook to obtain and store his IP address. According to Facebook, only an anonymized IP address is stored in Germany.

The purpose and scope of the data collection and the further processing and use of the data by Facebook, as well as the relevant rights and setting options for the protection of users' privacy, can be found in Facebook's data protection information: https://www.facebook.com/about/privacy/.

 

If a user is a Facebook member and does not want Facebook to collect data about him via this online offer and link it to his membership data stored on Facebook, he must log out of Facebook before using our online offer and delete his cookies. Further settings and objections to the use of data for advertising purposes are possible within the Facebook profile settings: https://www.facebook.com/settings?tab=ads or via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

 

  1. 9. Facebook Remarketing

Our online offer uses so-called "Facebook pixels" of the social network Facebook, which is operated by Facebook Inc, 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). With the help of the Facebook pixel, Facebook is able to determine the visitors of our offer as a target group for the presentation of advertisements, so-called "Facebook ads". Accordingly, we use the Facebook pixel to display the Facebook ads we post only to Facebook users who have shown an interest in our website. This means that with the help of the Facebook pixel we want to make sure that our Facebook ads correspond to the potential interest of the users and are not annoying. The Facebook pixel also helps us track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users have been redirected to our site after clicking on a Facebook ad.

The Facebook pixel is integrated directly by Facebook when you visit our website and it can store a so-called cookie, i.e. a small file, on your device. If you then log in to Facebook or visit Facebook when logged in, the visit to our site will be recorded in your profile.  The data collected about you is anonymous to us, so it does not provide us with any information about the identity of the user. However, Facebook stores and processes the data so that a connection to the respective user profile is possible. Facebook processes the data in accordance with Facebook's Data Usage Policy. Accordingly, you can find more information about how the remarketing pixel works and how Facebook ads are displayed in general in the Facebook Data Usage Policy: https://www.facebook.com/policy.php.

You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do this, you can visit the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads  or enter your objection via the US page http://www.aboutads.info/choices/ or the EU page http://www.youronlinechoices.com/. The settings are platform-independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.

 

  1. 10. Newsletter

With the following information we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter you agree to the receipt and the described procedures.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications containing advertising information (hereinafter "newsletters") only with the consent of the recipients or a legal permission. If the contents of a newsletter are specifically described within the scope of a registration, they are decisive for the consent of the users. In addition, our newsletters contain the following information: our products, offers, promotions and our company.

Double opt-in and logging: Subscription to our newsletter takes place in a so-called double opt-in procedure. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can log in with other e-mail addresses. Subscriptions to the newsletter are logged in order to be able to prove the registration process in accordance with legal requirements. This includes the storage of the login and confirmation time, as well as the IP address. The changes to your data stored with the dispatch service provider are also logged.

Dispatch service provider: The dispatch of the newsletter is carried out by means of "Intern" (hereinafter referred to as "dispatch service provider"). The data protection regulations of the dispatch service provider can be viewed here:  da fehlt was!

The e-mail addresses of our newsletter recipients, as well as their further data described in the context of these notes, are stored on the servers of the dispatch service provider. The dispatch service uses this information to send and evaluate the newsletter on our behalf.  Furthermore, the dispatch service provider can use this data according to its own information to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of the newsletter or for economic purposes, in order to determine from which countries the recipients come. However, the dispatch service does not use the data of our newsletter recipients to write them or pass them on to third parties.

Credentials: To subscribe to the newsletter, simply enter your e-mail address.  

Statistical data collection and analysis - The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the dispatch service's server when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval are initially collected. This information is used to technically improve the services based on the technical data or the target groups and their reading behaviour based on their retrieval locations (which can be determined using the IP address) or access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is not our intention, nor that of the dispatch service provider, to observe individual users. On the contrary, the evaluations serve us to recognize the reading habits of our users and to adapt our contents to them or to send different contents according to the interests of our users.

Cancellation/Revocation - You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. At the same time, your consents to their dispatch by the dispatch service provider and the statistical analyses expire. A separate revocation of the dispatch by the dispatch service provider or the statistical evaluation is unfortunately not possible. You will find a link to cancel the newsletter at the end of each newsletter.

  1. 11. Integration of third-party services and content

It can happen that within our online offer contents or services of third providers, such as city maps or fonts of other websites are integrated. The integration of third-party providers' content always requires that the third-party providers perceive the IP address of the users, as they would not be able to send the content to the users' browser without the IP address. The IP address is therefore required for the display of this content.

Furthermore, the providers of the third-party content can set their own cookies and process the user's data for their own purposes. The processed data can be used to create user profiles. We will use this content in a data-saving and data-avoiding manner as far as possible and select reliable third-party providers with regard to data security.

The following presentation provides an overview of third-party providers and their contents, together with links to their data protection declarations, which contain further information on the processing of data and, in some cases already mentioned here, possibilities of objection (so-called opt-out):

– External fonts from Google, Inc., https://www.google.com/fonts

("Google Fonts"). The integration of the Google Fonts takes place via a server call with Google (usually in the USA). Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/

– Maps of the service "Google Maps" of the third party provider Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos from the YouTube platform of third-party provider Google Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

 

  1. 12. User rights and deletion

Users have the right, upon request and free of charge, to receive information about the personal data that we have stored about them. In addition, users have the right to correct inaccurate data, revoke consent, block and delete their personal data and, in the event that unlawful data processing is assumed, to file a complaint with the competent supervisory authority.

The data stored by us will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to keep it in safekeeping.

If you wish to receive further information about your personal data or if you wish them to be deleted, please send an inquiry to This email address is being protected from spambots. You need JavaScript enabled to view it.. We will then send you an extract of your data or check whether it can be deleted.

  1. 13. Changes to this Privacy Statement

We reserve the right to change the privacy statement in order to adapt it to changed legal situations or in the event of changes to the service or data processing. However, this only applies with regard to declarations on data processing. If user consents are required or components of the privacy statement contain provisions of the contractual relationship with the users, the changes will only be made with the users' consent.

Users are asked to inform themselves regularly about the contents of the privacy statement.

Status: 04.05.2018 06:25

 

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